Andrew Tate, the undisputed king of the manosphere and a figure revered by chronically online and alienated young men turning to far-right ideologies for answers, has announced his intention to run for UK Prime Minister through his newly established political party.
Earlier this month, Tate posted a poll on X, asking his millions of followers whether he should “run for Prime Minister of the UK.” The two voting options were: “YES. SAVE BRITAN” or “No.” Not only does Tate not know how to spell Britain, he also appears unaware that one cannot run for Prime Minister in the UK in the same manner as a US presidential election.
![Screenshot of an X post by Andrew Tate containing a poll asking his millions of followers whether he should “run for Prime Minister of the UK.” The two voting options were: “YES. SAVE BRITAN” [sic] or “No.”](https://www.skeptic.org.uk/wp-content/uploads/2025/01/image-4.png)
Tate’s political party, Britain Restoring Underlying Values (BRUV), promises that “Britain will rise again – stronger, unyielding, unapologetic.” However, calling BRUV a legitimate party is generous. Tate has not filed the necessary paperwork to register it officially, suggesting this may be nothing more than a publicity stunt aimed at gaining Elon Musk’s attention and financial support, funds he desperately needs after recently being released from house arrest in Romania due to allegations of trafficking minors, sexual relations with a minor, and money laundering.
Tate’s party revolves around the glorification of traditional masculinity. This ideology underpins BRUV’s mission as Tate, a self-proclaimed misogynist, perceives the UK as weak and believes that so-called “strong men” are needed to restore it. Twelve of the party’s forty-one tenets emphasise that men have a “sacred duty” to fulfil roles as powerful providers, strengthen their bodies, and “live true to masculine imperatives in all ways,” while eradicating any sign of weakness. While these beliefs are consistent with Tate’s public persona, BRUV’s charter details how he intends to enact them.
Tate proposes raising young men to be “warriors—not worriers”” to “restore our nation’s greatness”, which he defines as being led by “strong men who protect, provide, and lead.” He advocates for the reintroduction of boxing and wrestling in schools to “empower young men to channel their energy, learn self-control, and develop resilience.” While providing young men with healthy outlets can be beneficial, Tate’s focus is on fostering physical dominance rather than encouraging emotional growth, implying that emotional expression should be replaced with aggression. He further claims, “Britain’s revival starts with restoring the virtues of masculinity: discipline, responsibility, and courage”, insisting that “Britain’s men will lead the way.”
Women are notably absent from BRUV’s charter, appearing only in three tenets. Tenet three states, “I prefer loving, rewarding, consensual relationships with beautiful, positive, and virtuous women.” Notably, this is only a preference of his, not an essential. Tenet four claims, “I believe men and women are different and that each has their own unique and important strengths and abilities.” Tenet eight declares, “I believe men have the sacred duty to raise kind, feminine, and virtuous daughters.” These sparse mentions suggest that women have little to no role in Tate’s vision for Britain beyond traditional domestic roles.
The charter also heavily emphasises censorship, indoctrination, and enforcing ‘traditional family values’ under the guise of “protecting childhood”. Tate has called the BBC a “rotten institution” due to its “sexual abuse scandals, allegations of child exploitation, and reports of pornographic content”. Well, it takes one to know one. To combat what he describes as an “attack on our culture,” Tate proposes that the BBC be “purged,” “stripped down, and rebuilt,” sourcing its content from X with community verification, a concept that raises serious concerns about bias and misinformation. It’s unclear whether Tate targets BBC news or entertainment, given his vague references to “pornographic content”.
Tate’s charter appeals strongly to anti-immigration sentiment, glorifying Britain’s colonial past when it “once ruled the waves”. This nostalgia for the British Empire, one of the darkest periods in British history, raises troubling questions about whether Tate seeks to revive militaristic and oppressive governance.
His proposed immigration and crime policies reinforce this suspicion. Tate guarantees that “not a single other boat will arrive on British soil”, invoking ancestral sacrifice by saying, “our ancestors died for” this land. He further states that, as Prime Minister, he would feel “no obligation to save you from that boat no matter how rough at sea”, placing full blame on immigrants for seeking asylum.
His crime policies are harsh and disproportionately target immigrants. One proposal states, “If you are a non-citizen and you commit a crime here—no matter how small—you’re gone. Instant deportation. Zero appeals.” Such policies could easily be abused, enabling mass deportations under the guise of maintaining public safety. This stance seems more about asserting control and power than genuine concern for security.
Tate’s approach to knife crime further underscores his obsession with control. He proposes the “introduction of BBC punishment”, a dystopian practice involving livestreamed solitary confinement for offenders, suggesting that all perpetrators of knife crime would face this punishment without any opportunity for rehabilitation.
It might be easy to dismiss BRUV due to its name or Tate’s reputation as a social media figure known for self-indulgent, shirtless photos on private jets and sports cars. But it is important not to underestimate his real influence. Despite the amateurish PowerPoint presentation of his charter and its reliance on AI-generated images, Tate commands a significant following. As of 2025, he has over 10 million followers on X, giving his message considerable reach. His rhetoric tells young men that they are important, and that they and their masculinity are what’s needed to fight against all the changes that are happening in the world.
In the UK, there is an appeal to celebrities in politics, who claim to be different from “career politicians,” as Tate says on page one of his charter. He said this because he knows public trust in the government in the UK, like in the US, has been eroded. In times of political instability, people look to those who are powerful, stand out, and claim to be a cut above the rest.
This brings me back to Trump’s win in November, and UFC CEO Dana White on election night thanking “the great and powerful Joe Rogan”, highlighting Trump’s strategy of going on podcasts that targeted young male voters. Trump’s success among white men under thirty, winning that demographic by 7%, demonstrates the political impact of this demographic. Tate’s success in radicalising young men online through similar platforms does really concern me.
While it remains unlikely that Tate will become Prime Minister, and this campaign may well be a ploy for attention or to attract Elon Musk’s support, the toxic masculinity he promotes is both seductive and politically potent. Before dismissing Tate as a joke, we think about how this has happened before and remember where a candidate, who too started as a joke, can go.
