The latest iteration of trendifying upskilling - 'knowlegemaxxing' - capitalises on the anxiety caused by social media overload and fears of 'brain rot'.
Whenever the regulation of pseudoscience is raised, we can reliably expect to hear the same objections – none of which justifies deceiving vulnerable people
TikTok trends may claim skincare routines are empowering self-care, but the message they send is that women – even young girls – should be judged on their looks
Medical researchers who cannot or will not design a clinical trial with rigour enough to avoid faulty conclusions have no place in professional science.
